Our Story

Founded in 2016 by mother-daughter team, Mary Ann “Baby” Montemayor and Margarita Nograles, Kaayo is the confluence of several factors that converged at the right time.

Mother Baby is a staunch advocate of all things Mindanao. Marga, on the other hand, has been working with women through livelihood projects, on top of managing her fashion and retail businesses. She was inspired to come up with a business model that would both empower and provide sustainable livelihood for these women.

What started as a small partnership with a T'boli mother-daughter tandem has now grown into a thriving enterprise.

Kaayo remains unique because of its personal style. Marga believes that with personal style comes the creativity of bringing not just fabrics and textiles together, but communities, groups, and ideas as well.

Kaayo aspires to be more than just a clothing brand.
It aims to be a creative platform that honors
Mindanao and brings Mindanao to the world.